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Crisis Management in the Tourism Industry
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Review
"Dr. Glaesser examines the subject in a very systematic and consistent manner and shows that not every negative event must necessarily turn into a crisis."Francesco Frangialli, Secretary-General, World Tourism Organization.Dr. Dirk Glaesser, author of "Crisis Management in the Tourism Industry", offers excellent guidelines and groundwork on this subject for all levels of the international tourism industry. He illustrates with many of practical examples what the structures and methods for a successful crisis management are.We have to thank the author and pay tribute to him on behalf of the tourism industry for such an important contribution.Günter Ihlau, Director of TUI and Chairman of WTTC's Security Forum"Holistic, sound and very complete... the book offers plenty of practical ideas and guidelines for a professional crisis management, whether from the academic or the professional point of view. Congratulations!"Prof. Dr. Peter Keller Director of Swiss Tourism and President of AIEST (International Association of Scientific Experts in Tourism)"With tens of millions of jobs dependent upon tourism around the globe, perfecting our crisis management skills is critical to the success of our industry and to the world economy. Never has this been more important than in today's uncertain geopolitical environment."William S. Norman, President & CEO, Travel Industry Association of America
Book Description
Crisis Management in the Tourism Industry is an essential guide to explaining how the tourism industry can prepare and succeed in the face of the effects of crises.
--This text refers to the
edition.
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